Hand-painted across the street from Fairfax High School in LA!

For the Live Beyond ACEs awareness campaign we created for the California Surgeon General, we built a mural where our target audience would see it and engage.

I wrote the arcing, welcoming “My future is healing” line, inspired in part by the “nature is healing” meme, with the goal of reassuring teens who feel anxious about what’s in store and about their progress. A place to take a selfie and remind yourself healing isn’t linear. 

By the end of the campaign, Live Beyond had earned 1.3 billion impressions across paid and organic social media. Per RAND Corporation study, we successfully raised awareness of ACEs and toxic stress, with 50% increase in familiarity among parents/caregivers and 10% increase in youth using stress-management strategies promoted in the campaign.