An app that saves you money automatically, Albert also helps with budgeting and investing.

In a hybrid role as copywriter and UX writer for Albert, I scripted this ad to evoke the “where does it all go?” feeling that immediately follows payday. The solution: the set-it-and-forget-it ease of the app and the extra money it puts in your pocket.

It ran on streaming services like Hulu and Disney+ along with broadcast TV.